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Let's make service design everyone's business

Whether you're starting your journey or looking to deepen your expertise, our accredited courses offer something for everyone.
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Our approach

Practical, flexible, accredited training in service design.

Learn by doing

We provide a live, interactive, and hands-on experience, with workshop activities, and small group discussion.

Learn your way

Online, in-person, and customised training options built around your schedule and goals.

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Learn with confidence

We're accredited by the Service Design Network, meeting a globally recognised standard.

Founded in Dundee & Angus College

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Became independent and employee-owned

Our courses

Get acquainted

Discover Service Design

Learn what service design is and get ready to talk about and participate in design.

Develop your awareness of the mindset, approach, and principles of service design.

  • 2 half-days
  • Awareness level
  • Online or in-person
Learn more about Discover

Try out some tools

Introduction to Tools and Methods

Learn by doing and find out if service design is the right approach for you.

Develop your awareness while applying a selection of basic tools and methods to a design challenge.

  • 4 half-days
  • Awareness level
  • Online or in-person
Learn more about Intro

Apply to your own practice

Practical Service Design

Get a hands-on introduction to service design and be ready to use it in practice.

Develop a working level of competency while applying key tools and methods to a design challenge.

  • 5 days
  • Working level
  • Online only
Learn more about Practical
Service Design Network

Our accreditation

We are accredited by the Service Design Network.
SDN are the global leader in the practice of service design, meaning our curriculum is designed around a globally recognised standard.

Our team

Our team of educators are (or are working towards) SDN accreditation at Master level.
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Katie Murrie

Director of Business, Development, and Strategy

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Kim Anderson

Director of Learning and Partnerships

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Connor Finlayson

Director of Digital, Design, and Experience

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Jo McNicoll

Director of Learner Experience and Quality

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Work with us

If you're interested in learning with the Service Design Academy, we'd love to hear from you!

If you're not quite ready to work with us, you may wish to subscribe to our newsletter.

What we're up to

We're busy providing service design training to new and existing customers, however,
as a newly employee-owned business, we're also knee-deep in the fun stuff...

Value proposition

We're reviewing our offering to keep it fit for your needs

Business model canvas

We're taking the time to ensure our continued sustainability

Service blueprint

We're blueprinting our new venture from multiple perspectives

It’s exactly what we do best – redesigning to make even better!

Keep in touch

We'd love to keep you informed about our learning opportunities.

You'll be the first to hear about our courses, resources, and videos.